Hoho! this topic is SUPERB interesting, you know why?
because we're watching a lot of videos regarding to this topic. You won't be sleepy in this week,seriously!
seriously, when I saw one of my favorite Taiwanese actor in one of the McDonald commercial ads in Taiwan, it makes me more interested to this topic.
We learnt that McDonald applied a GOOD strategies in their company (even though I hate it!), because they are very particular about their customer cultures. Based on the video we watched before, their commercial ads also different based on the common and culture of the country. In Japan, they are focusing on anime or kids and also free gift. For example, Kamen Rider.
While in Taiwan, there are using celebrities in their commercial ads like Wang Lee Hom and Jolin Tsai
please check: http://www.youtube.com/watch?v=cKxeeKicz-Q
In Korea, they are focusing on celebrities as well. For example, Song Hye Kyo.
please check: http://www.youtube.com/watch?v=DdITmAvuqn4
but in Malaysia there are focusing on family eccentric and collective. so that's why we can see trough their commercial in Malaysia is about sharing the happiness between family and friends. Proud to be Malaysian!
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