Hi, guys! Now we have to move to the next topic which about five generic competitive strategies. In this topic we learnt the strategic used by each companies, but before that I want to show you a feature to show the five generic competitive strategies.
Actually this great strategy was introduced by Michael Porter. He believes that strategies allow organizations to gain competitive advantage from three different bases : cost leadership, differentiation, and focus. During this lecture Miss Ummi tried something different in her teaching. What is the different from the usual? hmmm...she's using our mobile as a medium to answer the question regarding the topic. Unique and interesting right? haaha..but unfortunately I can't join the activity in the lecture because my phone battery was already empty on that time. so, I'm just helping my friend answered the question. One of the knowledge that I gain from the lecture was Air Asia used the low-cost strategy to make their company success. Instead of being like MAS who provides the high quality service for their customer, Air Asia offers their interesting tagline "now everyone can fly". It means that even someone who are not wealthy or just common person like me can travel everywhere by plane. Ha! I forgot to tell you that my Strategic Management tutor is one of the strategist for Air Asia in their early opening. that's all, bye! ^^,
Actually this great strategy was introduced by Michael Porter. He believes that strategies allow organizations to gain competitive advantage from three different bases : cost leadership, differentiation, and focus. During this lecture Miss Ummi tried something different in her teaching. What is the different from the usual? hmmm...she's using our mobile as a medium to answer the question regarding the topic. Unique and interesting right? haaha..but unfortunately I can't join the activity in the lecture because my phone battery was already empty on that time. so, I'm just helping my friend answered the question. One of the knowledge that I gain from the lecture was Air Asia used the low-cost strategy to make their company success. Instead of being like MAS who provides the high quality service for their customer, Air Asia offers their interesting tagline "now everyone can fly". It means that even someone who are not wealthy or just common person like me can travel everywhere by plane. Ha! I forgot to tell you that my Strategic Management tutor is one of the strategist for Air Asia in their early opening. that's all, bye! ^^,
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